JD of Marketing_闻达咨询_新浪博客

来自 : 新浪博客 发布时间：2021-03-24

Marketing (E-Marketing, Media Relationship, PR Events, Marketing plan, Merchandising Design,Brand/Product, Pricing, Trade Marketing and so on)

1. Marketing Specialist

（世界500强公司，世界领先的卫浴产品生产厂商，丰厚薪资）

ROLE PURPOSE

*The specialist is responsible for providing strategic onlinecommunications support in the development, implementation andmanagement of a consistent national communications program, with aprimary focus on facilitating and reinforcing market/brandawareness.

ACCOUNTABILITIES

*Assist Marketing Manager in the creation and implementation of asustainable national communications strategy and plan (Online);

*Participate in communications initiatives such as promotioncampaigns and drafting of press releases;

*Help to source and regularly interact with external media andagency;

*help to maintain strong relationships with them and initiate pressreleases, media briefings, etc. to regularly raise visibility inthe target press outlets;

*Identify high-profile public opportunities for business leaders toensure high-level visibility in the local market.

*Organize community activities and engage participation ofdealers.

*Work closely and cooperate with the other Marketing team members tofacilitate corporate events and incentives;

*Promote and encourage employee communications and internalinfo-sharing (internal e-magazine, news bulletins etc.) to ensureconsistency of brand-related initiatives;

*Collaborate with and support Marketing team in broader initiativessuch as company conferences;

*Ensure timely updates of corporate websites.

*Attend weekly marketing meetings and submit to-do statusreports

Requirements on knowledge skills:

*Knowledge: Bachelor degree in Marketing or related

*Good English skills both oral and written

*Familiar with PC applications, include Photoshop and AdobeAcrobat

Skills:

*Formal Marketing experience 1 years, or excellentgraduate student

*Willingness to learn and potential of development Goodcommunication skills

*Strong sense of ownership and initiative

*Team spirit Creative, Self-motivated

*Well-organized, attentive to details

*Ability to work and thrive in a multi-tasked, aggressive timelinesas well as multiple overlapping projects at one time

2. Webmaster

欧洲新进中国品牌，新设立的公司，零售行业leading company

Report to:Marketing Director (German)

Responsibilities:

*Responsibility to set and manage the Internet site for the Chinasite and create activities of on the Internet

*Build up the Website

*Be the Webmaster for the site

*Develop and manage the content for the website

*Lead and control an external Interactive agency

*Be the interface to the IT department

*Conceive and do marketing activities on the Internet

Requirements profile

*A Professional experience:

*At least 3 years of professional experience with an advertiser inan online department, an Internet- or preferably an E-commerce siteor an interactive agency

*Strong English skills

*Open, communicative personality

*Goal oriented

*Reliable

*Hands-on mentality

*Organisational talent

*Website technology know-how

3. Business Analyst - Market DemandPlanning

欧美独资公司，世界500强企业，亚太区总部职位，优厚的薪资待遇，良好的职业发展规划

Report to: Director, Product MarketAnalysis

Primary Purpose of the Position:

*Demand Analysis Forecasting - drive ongoingimprovement in demand forecast accuracy through co-ordination andreview of country demand planning activities performance

*Market Analysis Forecasting - provide input forstrategic decision making by delivering insightful and accuratereporting forecasting of key industry, market andeconomic trends and indicators.

*Business Analysis Reporting - provide businesssupport for Ad hoc and periodic reporting of sales against targets trends, share of market movements, and otherinternal investigations, including a preliminary assessment andqualification of notable trends and/or deviations.

*Business Planning - Support the annual planning reporting processes for \'Requirements versus Capacity\' planning and\"Annual Operating Plans\' through timely and accurate reportconsolidation and analysis

Principle Duties and Responsibilities:

Demand Planning

*Conduct regular \'demand planner\' meetings, review past results andagree improvement action plans for follow-up forecast accuracy improvement

*Audit country observance of S OP DP processes APO DP systems

*Act as a reference point for DP Managers providetraining as required

*Drive continuous improvement in DP systems processes

Market Analysis

*Establish systems and processes for consolidating and reportingcountry Industry, market, competitor and economic trends influences on

*Consolidate and review country reports and assumptions forunderlying results/trends and challenge clusters for underlyingreasons for any key variances

*Critically review country assumptions for monthly market growth share reporting, supporting executive reportswith validation and/or qualification of results

Business Analysis

*Conduct periodic (MBOM, SOM, Mix) and ad hoc business analysis andreporting - as directed

*Continuous improvement in analytical reportingsystems/processes

*Work cross-functionally to access relevant data and reportingneeds

*Pro-active insight development from analysis work

Business Planning

*Co-ordinate annual Market Planning System (GMPS) reporting

*Develop 5yr \'requirements\' (demand) forecasts for annual\'Requirements v Capacity\' reporting, including critical assessmentfor forecasts versus market trends and mix implications

*Consolidation and reporting of Annual Operating Plan (AOP) forcountry sales and share targets, including business initiativesummaries

Project Activity

*Manage specific projects, as delegated, in the areas of marketinsight development, competitive assessments, business efficiencyimprovement, and product management) (i.e. SKU rationalization /complexity reduction / systems training)

*Organize and lead workshops / meetings / conference calls asnecessary to achieve project objectives

Requirements:

*Bachelor of Business or Science (Major in Economics / Finance)/MBApreferred;

*Minimum of 3-4 years, working within the Asia Pacific Region, in anAnalyst / Senior Analyst function.

*Industry experience in consumer goods or industrial sector

*Experience in large global company, preferably USA based

*Knowledge understanding of key economic trendlead indicators

*Competency in statistical methods for business marketing, experience in statistical modeling programs (ie SAS)

*Advanced excel spreadsheet skills

*Competent in Microsoft access db program

*Competent in preparing PowerPoint presentations

*Basic understanding of financial concepts and reporting

4. Product Engineer - Automation/Medical/Scientific/Fieldbus

五百强美国集团全球最大的工业能源电气仪表集团，直接汇报美国人，市中心工作，国外培训

Responsibilities:

*Provide technical/ products training to salesman;

*Understand both customer marketing need;

*Identify business opportunity of product;

*Working with engineering department to coordinate developing newproduct or customizing product

Requirements:

*Bachelor or Master Degree in Industry Automation, ControlEngineering, Electrical Engineering or equivalent.

*At least 3 years working experience in technical fields;

*Good command of English both in listening, reading and writing

*Good computer skill.

*Frequent traveling is required in whole China with occasionalinternational trip;

*A good team player and fast learner;

*Aggressive, confident with good communication both internal andexternal.

In return, you will be working in a very friendly teamenvironment with a long term personal development opportunity in astable yet fast growing business environment.

5. Marketing Manager

（美国独资，机械设备制造商，直接向美国总部汇报，薪资待遇优厚）

Responsibilities:

*To formulate marketing strategy, proposals and measures for drivinglong term business expansion and meeting annual revenue budgetthrough systematic collection and analysis of marketinformation.

*To be responsible for product positioning and pricing strategy toimprove competency in the industry.

*To initiate the strategic planning for new market development inaligned with business strategy.

*To provide market forecast, features, performance data as part ofproduct management and submit reports to the management.

*To plan, coordinate and implement the marketing activities for allproducts to develop and maintain strong brand impact and maximizesales volume and revenue.

*To review product supply, expansion, and product changes necessaryto adapt to market demand or to develop new markets.

*To update and well organize product brochure and fact sheet for thepositive and impressive influence to customers and community.

*To manage public relations and events and periodically evaluatequality and effectiveness.

*To coordinates with sales and other functions to monitor andanalyze market trends.

*Directly report to Director of Sales Marketing,China.

Specifications:

*The candidate should have a university degree. MBA degree isconsidered a plus.

*Have minimum five years experience in manufacturingmarketing/product management.

*Have strong marketing sense and skilled at both short and long termplanning and execution of plans.

*Should handle strict deadlines, communicate effectively, andprioritize work in a dynamic environment.

*Should be a dedicated team player.

*Have excellent interpersonal skills within and outside theorganization.

*Strong English and Chinese language skills are required.

*Conversant in application of Microsoft Office (Microsoft words,excel, power-point), Lotus Note etc.

*Good at design and layout evaluation and implementation.

6. Assistant Product Manager for Marine Lighting

Responsibilities:

*Responsible for the product development plan for Marine Lightingproducts, responsible for the overall business performance of theproduct line

*Cooperate with Global Product Manager, develop product developmentpipeline of Marine Lighting product line

*Manage NPD projects marketing plan

*Responsible for product commercialization in China Asia Pacific region

*Responsible for product training for sales and customers

*Responsible for mid and long term sales forecast

Key Measurements:

*Achieve sales and margin target of Marine Lighting product line

*NPI project on time launch, reduce NPD cycle time

*Achieve inventory turn target

Qualifications:

*University degree with engineering or technical background

*Minimum 2 years working experience in sales or product management,working experience in Marine (or Marine Lighting) industry area ispreferred

*Experience in cross-functional project management is a plus

*Good analytical skills, six sigma certified preferred

*Good communication skills

*Good team player

*Good oral and written English

7. China Marketing Manager

（美国独资，化工行业LEADING COMPANY，丰富的海外培训机会）

Job Summary / Mission:

*Responsible for applying marketing plans within the unit that fitthe overall marketing and business strategy of the company. Findsnew business opportunities.

*Establishes and manages company marketing plans and goals.

*Develops pricing strategy in line with organization\'s businessgoals. - Oversees the evaluation of market reactions and marketresearch.

*Participates in strategy setting for new products.

*Manages marketing team and budgets

*Responsible for identifying potential marketing services anddevelops promotional campaigns.

*Communicates new strategies to the marketing and sales force.

Job Requirements:

*Bachelor degree and MBA plus

*At least above 5 years of experience that is directly related tothe duties and responsibilities

*Packaging Industry will be preferred

*Experienced in B2B business module

*Able to write concise and accurate market reports andproposals.

*Good knowledge of China business organization

*Fluent English on verbal/ writing

*Technical Business understanding

*Work Conditions or Specific constraints (Travel…):

8. Director of Sales Marketing

（德国独资，化工行业，市中心上班，可组建团队）

Reportto:China President

Subordinates:China sales Marketing Team (total 30employees)

Responsibilities:

*To develop and implement strategic marketing plans to achievecompany’s goals in key financial performance indicators.

*To continuously seek growth opportunities in new products and inbusiness regions.

*To develop a strong sales and customer support team and implementbest practices to give customer value-for-money services.

*To establish and maintain strong rapport with existingcustomers.

*To establish new customers and expand market shares in theregion.

*To provide market intelligence, market statistics especially oncompetitors’ strengths weaknesses and theirmovements.

*To be responsible for training and implementation of ComEx tosupport GBS in China.

*To strive to be the first choice of supplier to any customers.

*To review, analyze and report sales performance periodically(monthly, quarterly) against set budget and recommend correctiveaction to improve performance in the ensuing period(s).

*To be part of the Management team and participate actively inbusiness decisions to enhance the overall performance of thecompany.

*To work closely with production, logistic and support personnel inthe company.

*Directly report to Managing Director, China.

Specifications:

*The candidate should have tertiary education. Post graduate inGeneral Management will be an advantage.

*Have good knowledge of business environment in China.

*Exhibit strong market analytical skills as well as businessacumen.

*Have excellent interpersonal skills within and outside theorganization peers, customers, government, business associates,etc.

*Highly mobile not afraid of intensive travel especially withinChina.

*A self-starter and dynamic

*Integrity, intelligent and proactive.

*Have leadership qualities to lead and motivate the sales team.

*Have practical strategic and tactical marketing knowledge.

*Good knowledge in financial and accounting implications to productcosting, relationship between volume, contribution andprofitability of the company

*Should have at least ten years’ sales marketingmanagement experience in industrial products, preferably from themetal / chemical industry.

*Demonstrated track record in opening and closing of business deals,contracts with local and global customers.

*Experience in managing and leading a sales team to achieve keysales performance indicators.

*Have excellent command of written and oral Chinese andEnglish.

*Conversant in application of Microsoft Office, Lotus Notes, ERPsystem (BPCS)

9. Marketing Director Retial Industry

(新进中国的零售品牌，向CEO直接汇报，可组建团队，市中心上班)

Reportto:CEO (American)

Job description:

*To lead China MKT team management and growth strategydevelopment

*Lead key business development actions - business plan developmentmodelling for capacity expansion in particular

*To lead the MKT dept. as a cohesive unit to achieve productpositioning, profit and market share objectives.

*To integrate MKT efforts with sales team efforts in all aspects -innovation, promotional tools, appropriate research

*To drive our innovation plan and communicate strongly with internalteams to achieve our new product launch schedules

*Develop new products to ensure company profitability

*To soundly implement new business initiatives - business models fornew capacity

*To develop our position against key competitors in terms of image,brand and reputation as the plasterboard expert

Qualification:

*Relate experience of 10 years

*Solid Product Management / marketing process skills

*Analytical abilities and presentation skills

*A good understanding of the standard business model - variable andfixed cost, price, contribution, EBITDA, EBIT, NOPA free cash andEV

*A solid knowledge of value proposition development and marketingplanning / execution process

*Sound use of excel spreadsheet and PowerPoint operation

*Fluency in oral and written English andChinese

10. Marketing Intelligence Manager

世界五百强美国建材公司，发展前景宽广，薪资福利优厚，提供补充住房公积金

This position is critical to ensure the organization has currentand relevant economic, market, customer and competitive knowledgeacross in China delivered to the Marketing Managers in a timelymanner. This incumbent will support the entire Greater Chinaorganization to ensure we achieve our financial goals using thisknowledge.

The focus is to analyze key areas such as industry trends,market size, competitors (patents, organization, strategies, andweaknesses), customers, price sensitivity, code and standardchanges, channel analysis and industry technology trends.

The position will work closely with marketing managers to ensurethe appropriate research methodology is developed and executed todeliver actionable results.

Main Responsibilities

*Deep personal background knowledge of the China Residential andCommercial Building Markets, including having providedrecommendations to major Chinese developers regarding strategicdirection for them.

*Responsible for building the market research mechanism for BMGreater China.

*Lead and champion the marketing research process to providedata/analysis for specific commercial opportunities resulting inprofitable market share growth.

*Create interim, insightful communications with focus on end usermarkets, regional demand-supply dynamics, competition, pricing, keyindustry trends….

*Analyze market data and information byproducts/applications/customers end use markets to providestrategic insights to business decision-making

*Work with Marketing Managers to develop a broad and deepunderstanding of our competitors and where they are trending.Create and provide a detailed competitive analysis on thecompetitor’s strategic initiatives, organization structures,product offerings, channels, pricing, etc.

*Actively consult with marketing managers to ensure that researchinitiatives and activities are aligned with broader market andproduct development objectives.

*Publish regular market, economic and competitive updates including internal / external data that is understandable,accurate, timely, relevant and reliable.

*Recommend and acquire external data sources to support businessanalysis requirements; or justify the acquisition of additionaltalent to support the work

*Active member of Marketing Team

ESSENTIAL POSITION QUALIFICATION

*8+ years experience in business intelligence, capture managementand operations; specifically in the China marketplace having workdirectly or indirectly for major Chinese developers.

*Thorough understanding of business development / saleslifecycle

*Experience in developing win strategies from a competitivestandpoint

*Proficient at Interpreting research and draw meaningful conclusionsthat benefit the business

*Ability to deal with ambiguity can effectively cope with change,can comfortably handle risk and uncertainty

*Broad knowledge and perspective, accurately anticipates futureconsequences and trends.

*Excellent business analysis skills with proven ability to utilizeinformation for actionable decisions to achieve businessresults.

*Superb communication and presentation skills to articulate researchresults and gain people’s buy-in.